From a press release:

“Sustainable Life Media announces the first Sustainable Brands Boot Camp, a 13 part online course in sustainable innovation. The course is designed to teach companies to build business value and brand equity by innovating for sustainability, and give students additional resume qualifications and the tools to enact change from within their company.”

Definitions of sustain:

1. to support, hold, or bear up from below; bear the weight of, as a structure.
2. to bear (a burden, charge, etc.).
3. to undergo, experience, or suffer (injury, loss, etc.); endure without giving way or yielding.
4. to keep (a person, the mind, the spirits, etc.) from giving way, as under trial or affliction.
5. to keep up or keep going, as an action or process: to sustain a conversation.
6. to supply with food, drink, and other necessities of life.
7. to provide for (an institution or the like) by furnishing means or funds.
8. to support (a cause or the like) by aid or approval.
9. to uphold as valid, just, or correct, as a claim or the person making it: The judge sustained the lawyer’s objection.
10. to confirm or corroborate, as a statement: Further investigation sustained my suspicions.

“• Much of the text of the Mexican, British and Norwegian proposal for a green fund came from Climate Change Capital, (CCC) a London-based investment and consultancy firm specialising in the low-carbon industry. Just about everything that the British are pushing seems to have been proposed at some point by CCC. Earlier this year CCC said the government should issue “carbon bonds”.”

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